About me

From chasing goals on the field to designing them on a screen, my journey has been anything but conventional. Once a professional footballer, then a trader, and now a full-time Product Designer, I’ve learned that whether it’s a game plan, a trading strategy, or a design system, success lies in understanding the needs of the team—or in my case, the users.

For the past four years, I’ve been channeling my passion for cognitive psychology and user behavior into crafting meaningful and impactful experiences. As a Product Designer at Upstox, I’m dedicated to making web experiences a little more “Wow!” and a lot less “Why?”—blending innovative solutions with user-first thinking.

Every project I’ve worked on has been a defining chapter in my design journey, driving me to see the world through a problem-solving lens. Challenges excite me, whether it’s finding elegant solutions for complex problems or burning the midnight oil to get every detail just right. The thrill of turning an idea into something that helps users succeed is what keeps me coming back for more.

Beyond the screen, my path has been shaped by a commitment to learning, adapting, and growing. From understanding the needs of stakeholders to collaborating closely with developers, I’ve discovered that great design is about finding the sweet spot where user experience and business goals align.

Today, I’m proud to be building products that inspire, engage, and elevate. And just like on the field, I’m always ready to put in the extra effort to make every experience unforgettable.

Beyond the screen, my path has been shaped by a commitment to learning, adapting, and growing. From understanding the needs of stakeholders to collaborating closely with developers, I’ve discovered that great design is about finding the sweet spot where user experience and business goals align.

Today, I’m proud to be building products that inspire, engage, and elevate. And just like on the field, I’m always ready to put in the extra effort to make every experience unforgettable.

Avatar image for about me page
Avatar image for about me page
Avatar image for about me page
Avatar image for about me page

Email

rounaklenka@gmail.com

Phone

+91 9090863003

From chasing goals on the field to designing them on a screen, my journey has been anything but conventional. Once a professional footballer, then a trader, and now a full-time Product Designer, I’ve learned that whether it’s a game plan, a trading strategy, or a design system, success lies in understanding the needs of the team—or in my case, the users.

For the past four years, I’ve been channeling my passion for cognitive psychology and user behavior into crafting meaningful and impactful experiences. As a Product Designer at Upstox, I’m dedicated to making web experiences a little more “Wow!” and a lot less “Why?”—blending innovative solutions with user-first thinking.

Every project I’ve worked on has been a defining chapter in my design journey, driving me to see the world through a problem-solving lens. Challenges excite me, whether it’s finding elegant solutions for complex problems or burning the midnight oil to get every detail just right. The thrill of turning an idea into something that helps users succeed is what keeps me coming back for more.

Services

End-to-end product design

Motion design

User experience design

Product strategy

Framer & Webflow development

Branding, visual identity design

Experience

December 2023 – Present

Upstox

Senior Product Designer - Web

Led the design of Uplearn, Upstox's first LMS platform, enabling users to learn about markets and trading through courses and webinars, generating ₹10 lakh in revenue within two weeks of launch. Designed the financial calculator infrastructure using Upstox's new Design System and managed multiple website and marketing design initiatives.

September 2023 – Present

Pineapple Design Studio

Senior Product Desginer

Collaborated with DSP Finance to enhance the user experience for their news and podcast sections. Partnered with Everledger to identify UX issues, document solutions, and streamline Figma file organization. Redesigned TestSigma’s website, delivering a modern and refreshed look.

Jan 2021 – Mar 2023

Idea Usher

UX Designer ( Team Lead )

Led the creation of a reusable Design System for building multiple MVP mobile applications. Designed blockchain products including an NFT marketplace, a crypto trading app, an arbitrage trading app, and a community app for sharing crypto knowledge.

Tools

Figma

Design

Slack

Communication

Notion

Documentation

Zoom

Meetings

Let’s create something together!

Email: rounaklenka@gmail.com

Let’s create something together!

Email: rounaklenka@gmail.com

Let’s create something together!

Email: rounaklenka@gmail.com

Let’s create something together!

Email: rounaklenka@gmail.com